As creative director, I led my team in refreshing the brand identity for Genentech's established Ocrevus and Ocrevus Zunovo products. Recognizing the need for evolution while maintaining brand recognition, I led an innovative approach that used illustration as our primary storytelling tool, reducing reliance on conventional pharmaceutical photography. By strategically preserving the existing color palette, we ensured audience continuity while the illustrative style brought warmth and accessibility to complex medical messaging.