Leading the creative team for the brand identity evolution of Pfizer's Penbraya, I tackled the challenge of showcasing this innovative vaccine's protection against five meningococcal serogroups in one formula. My team developed a smart visual solution using geometric shapes that cleverly form a "P" for Penbraya, but can be rearranged to create a "5" - representing the five protected serogroups. Under my direction, we expanded these versatile shapes into a comprehensive design system that reinforced the brand's message of consolidated protection across all marketing materials.